Under Armour.
Art Direction + Design + UX
Art Direction + Design + UX
Under Armour tasked our team to develop a unique retail customization experience that allowed a user to not only edit every component of their selected item, but to follow along with its production and delivery cycles.
To enhance the experience and capture a wider audience, we focused on adding in unique features, like curating limited edition item drops, creating dynamic environments for each item, and adding in more than just sneakers as products for customization——including a collaborative customization tool for a group of users, like a team, to create their own personalized UA gear.
To enhance the experience and capture a wider audience, we focused on adding in unique features, like curating limited edition item drops, creating dynamic environments for each item, and adding in more than just sneakers as products for customization——including a collaborative customization tool for a group of users, like a team, to create their own personalized UA gear.
Team
Steve Hopf, Creative Director
Matt Bedette, Experience Director
Michael Zhong, 3D Modeling
Lacey Valentini, Art Direction / Design / UX
Matt Bedette, Experience Director
Michael Zhong, 3D Modeling
Lacey Valentini, Art Direction / Design / UX
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