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Fern.

Design Direction, Strategy, Identity, UX, UI

My relationship with Fern began as a client in need of a brand refresh. Their small team was growing—not only in size, but in operations as well.

Development of an addition to the studio that represented creative directors from all over the globe, known as Fern Allies (plant terminology), was in the works. They were also redirecting their sights on bringing in more narrative work and shorts.

To ensure that they attracted talent for both representation and for their expanding team, they needed to calibrate themselves to have their brand match the value they offer.

We created a unique identity for the studio, and developed a site that was rewarding and represented their voice and character.

Awwwards Site of the Day
Siteinspire Site of the Day
Hubspot | 15 Best Interactive Websites

Lacey Valentini, Design Director
James Mabery, Client & Animation Director
Jose Ocando @ Whiteboard, Development
Jen Rose, Headshot Illustrations

Miruni

Design Direction, Strategy, Brand & Identity, UX, UI

Developed a name, brand, identity system, and launch site for 0 to 1 product, Miruni—a collaborative workspace that helps product teams capture ideas 💡, bugs 🐛 and feedback 💬

It’s a way for teams to really get into the detailed nitty-gritty to seek product perfection, together. ✨🤌

No Nonsense.

Design Lead + Art Direction

No Nonsense approached our team to refresh and redesign their brand. Known as a decades-old women’s retailer whose heyday was largely in the 1970s to 1990s, it posed a fun, interesting challenge.

Our goal was to create a bold, exciting & empowering narrative that not only modernized the brand, but appealed to younger women, carved out a unique space within the larger cultural context of feminism, femininity, and female-empowerment, and supported a new commerce platform that put No Nonsense more in control of its sales experience.

With No nonsense, women can be unapologetic about putting themselves first.

No to Nonsense, Yes to You.

Team

Martha Dixon, Creative Director + Copy
Lacey Valentini, Associate Creative Director
Becca Finn, Senior Designer

Snow, for Time Warner.

Senior Designer,

Time Warner approached Huge to create a streaming video on-demand service (SVOD) for the entirety of their programming and assets —— ranging all the way from telvision and movies to comics, music, and character properties. What resulted was an absolutely unprecedented experience for fans and newcomers alike. We took the idea of an SVOD and created not only the most in-depth knowledge source of any and all Time Warner properties —— it also became a source for social connection, bringing friends, family, and creators all into the same Arena.

This platform would become the foundation for HBOMax and Boomerang, Time Warner’s network featuring retro cartoons and entertainment.

Snow. Nothing between you and your entertainment.

Derek Fridman, ECD
John Ferguson, Design Director
Matt Bedette, Experience Director
Lacey Valentini, Art Director + Design
James Mabery and Linda McNeil, Motion Design