TNT Rebrand.
Associate Creative Director, Design Lead
Associate Creative Director, Design Lead
TNT needed a brand narrative that not only set them apart, but reflected the wants and needs of viewers today.
Our opportunity was to connect with our viewers emotionally, by shifting the conversation toward how we want people to feel, instead of what we offer them to watch. Our goal was to capture the feeling of witnessing something live, unscripted, unexpected and culturally relevant. We led with the idea of being Carried Away——meaning when we are Carried Away, we leave reality behind, relinquish our control, and unwittingly let our emotions take over.
TNT. Get Carried Away.
Our opportunity was to connect with our viewers emotionally, by shifting the conversation toward how we want people to feel, instead of what we offer them to watch. Our goal was to capture the feeling of witnessing something live, unscripted, unexpected and culturally relevant. We led with the idea of being Carried Away——meaning when we are Carried Away, we leave reality behind, relinquish our control, and unwittingly let our emotions take over.
TNT. Get Carried Away.
Team
Creative Directors, Jason Nitti, Roy Torres
ACD, Lacey Valentini
Art Director, Chris Fairchild
Designer, Luke Romig
Senior Motion Designer, Ben Gabelman
Editor, Andres Toro Giraldo
ACD, Lacey Valentini
Art Director, Chris Fairchild
Designer, Luke Romig
Senior Motion Designer, Ben Gabelman
Editor, Andres Toro Giraldo
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