Fern.
Design Direction, Strategy, Identity, UX, UI
Design Direction, Strategy, Identity, UX, UI
My relationship with Fern began as a client in need of a brand refresh. Their small team was growing—not only in size, but in operations as well.
Development of an addition to the studio that represented creative directors from all over the globe, known as Fern Allies (plant terminology), was in the works. They were also redirecting their sights on bringing in more narrative work and shorts.
To ensure that they attracted talent for both representation and for their expanding team, they needed to calibrate themselves to have their brand match the value they offer.
We created a unique identity for the studio, and developed a site that was rewarding and represented their voice and character.
Awwwards Site of the Day
Siteinspire Site of the Day
Hubspot | 15 Best Interactive Websites
Development of an addition to the studio that represented creative directors from all over the globe, known as Fern Allies (plant terminology), was in the works. They were also redirecting their sights on bringing in more narrative work and shorts.
To ensure that they attracted talent for both representation and for their expanding team, they needed to calibrate themselves to have their brand match the value they offer.
We created a unique identity for the studio, and developed a site that was rewarding and represented their voice and character.
Awwwards Site of the Day
Siteinspire Site of the Day
Hubspot | 15 Best Interactive Websites
Team
Lacey Valentini, Design Director
James Mabery, Client & Animation Director
Jose Ocando @ Whiteboard, Development
Jen Rose, Headshot Illustrations
James Mabery, Client & Animation Director
Jose Ocando @ Whiteboard, Development
Jen Rose, Headshot Illustrations
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