Capital One Cafe.
Art Direction, UX, Design Lead
Art Direction, UX, Design Lead
Capital One sought out our team to assist them in developing rich, educational digital content to create an immersive environment for the Capital One Cafes that were beginning to roll out around the US.
The intent was to create a place for financial learning for both passive and active audiences —— the challenge being that every cafe has a unique setup and every cafe-goer has a unique set of circumstances.
We created over 600 animation sequences and 10 games for a digital ecosystem in over 30 cafes that all included three 60-inch vertical touchscreen displays, a 12’ x 8’ 4K video multitouch wall, and a series of tablets—all existing within a busy retail cafe environment with multiple variations of setup across the country.
The intent was to create a place for financial learning for both passive and active audiences —— the challenge being that every cafe has a unique setup and every cafe-goer has a unique set of circumstances.
We created over 600 animation sequences and 10 games for a digital ecosystem in over 30 cafes that all included three 60-inch vertical touchscreen displays, a 12’ x 8’ 4K video multitouch wall, and a series of tablets—all existing within a busy retail cafe environment with multiple variations of setup across the country.
Team
Creative Director, Hugh Connelly + Martha Dixon
Experience Director, Adam Davis
Senior Art Director, Lacey Valentini
Designers, Veronica Souza + Lamon Bethel
Motion Design, Michael Straub, Keith Grant, Solomon Chase, Linda McNeil
Experience Director, Adam Davis
Senior Art Director, Lacey Valentini
Designers, Veronica Souza + Lamon Bethel
Motion Design, Michael Straub, Keith Grant, Solomon Chase, Linda McNeil
︎︎︎ view more work ︎︎︎